Hi, I’m Belinda—an Australian-made, Utah-based strategy consultant, Product and Customer Experience leader, and problem-solving enthusiast. I’m passionate about helping organizations untangle complex challenges and transform them into opportunities for growth, innovation, and exceptional customer experiences.

With 15+ years of experience—and certifications as a Certified Customer Experience Professional (CCXP), Product Manager, and Project Management Professional (PMP)—I’ve partnered with businesses of all sizes, from small independently owned companies to Fortune 100 brands. I specialize in leading digital transformations, integrating AI-powered solutions, designing human-centered services, and aligning product strategy with customer insights to drive measurable impact.

I love collaborating across teams to tackle messy, ambiguous problems, facilitate transformation workshops, and turn big ideas into actionable solutions. Whether it’s mapping service blueprints, reimagining digital touchpoints, leveraging AI and automation to enhance customer experiences, or using data and analytics to unlock insights, I bring a thoughtful, practical approach to every challenge.

When I’m not deep in a client project, you’ll probably find me outdoors with my family exploring Utah’s beautiful Wasatch Mountains or embracing the joyful chaos of being a proud boy mum.

Some of the larger companies I’ve worked with include:
eBay, Rivian, Reckitt, Sears Holdings, and United Airlines.

I’ve also partnered with smaller, independently owned businesses such as:
B2B SaaS companies, mental health practices, and speech therapy practices.

Connect with me on LinkedIn to learn more about my background.

Ps. Yacaaba is an Indigenous Australian name, and is pronounced “Yah-kah-bah”